Why Branding Matters?

Stand Out in the Crowd!

“Logo is the first face of client or company’s identity.” Our Design team at Rayo Infotech is aware that a Logo is an essential element of your corporate identity and it helps you convey your business message effectively to your audience. That is why we give highest importance to our every logo design project; because we know that your success depends on our perfection.

  • ­Modern and evergreen logo for your business.
  • ­Branding that stands out in the crowd.
  • ­Strategic approach towards redesigning brand.

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Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

Exploration

The first step in any professional design project is to build a creative design brief. To understand the client and their needs, we must ask questions and develop a clear understanding of their business, their industry and the issues they have been having.   This initial phase of the graphic design process stages can be completed however the client is most comfortable — be it over the phone, in person, using an online design questionnaire or simply via email. Ultimately, the purpose of the design brief is to help the designer understand the project, so the more they know, the better they can communicate through the initial design concepts.

Sketches

Every great logo design starts with a sketch. Be it a doodle on a napkin, or a carefully crafted pen crafted illustration — every project starts with on paper. Often sketching or doodling client’s with a rough brainstorming session, usually visual in nature.

Conceptualisation

Although conceptualisation can be defined as ’the forming of a concept’, at this point in the logo design process for clients, it is more a case of refining an idea further, by way of getting onto a computer. The ‘idea’ is given a new viewpoint, when it can be viewed on a screen, allowing for us to observe any immediate concerns that may have been overlooked in the sketch.

Refinement

At this juncture, the strongest logo concepts will be collated into a client presentation document.

We will show how the logo looks on various background colours, at different scales and alongside some logo mockups, such as a rendering of the design on a uniform or vehicle wraps. This helps the client visualise their logo in a ‘real world’ setting, rather than just central on a page.   Other alternative colour schemes may be presented to the client at this stage, again, to help visualise the potential of the concept. As we said before, colour is very subjective, and a simple shift of hue can make the world of difference.

Final Logo

Everything is created in Adobe Illustrator, in vector form and can be exported to any format required. The standard files consist of: .AI (for future editing if desired), .EPS / .PDF (for printing), .JPEG (for viewing) and .PNG (with a transparent background for web use). The Vector file formats allow for the maximum range of output because you can scale the size without a loss of quality or sharpness. This means that the same logo design that looks great on a business card will also look perfect on a billboard.

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